The reason

In 1907,  5 competitors took on them the incredible task to drive a distance of 9,317 miles or 14,994 km. Only one of them did not make it to Paris, Auguste PONS on his Contal Mototri, a tricycle. He was left behind in the Gobi desert by the other four who broke the one rule to wait for each other and share petrol. The Contal is still out there, somewhere… This story is a challenge for every endurance rally driver. Auguste Pons must be brought home, to Paris, by someone… by me.

“On a given day, a given circumstance, you think you have a limit. And you then go for this limit and you touch this limit, and you think, ‘Okay, this is the limit’. And so you touch this limit, something happens and you suddenly can go a little bit further. With your mind power, your determination, your instinct, and the experience as well, you can fly very high.”
Ayrton Senna